Integrated Family Community Services 3370 South Irving Street, Englewood, CO 80110-1816 Ph: 303-789-0501

Business and Community: How to Unite the Two?

Would you believe that 68% of consumers feel the most important attribute of a company is whether or not it gives back to the community? Nonprofit and for-profit businesses both have a crucial need to find a tie to the community. Whether it is through large community events or small, intimate events, discovering ways to provide for the area will make an organization stand out from others.

Creating Community Through Your Business

Many businesses, nonprofit and for-profit alike, aim to provide for their communities by including four key principles into their framework. This includes finding a higher purpose within the community, providing conscious leadership who make decisions based on the company’s values, discovering where they stand on social and cultural issues and supporting them, all while also providing value for stakeholders. This is called conscious capitalism.

One of the key benefits for companies that employ conscious capitalism in their day-to-day business is heightened community engagement. It can also improve surrounding communities and environments, depending on how the business is looking to involve themselves.

Assisting the Community With Your Resources

There are plenty of ways a nonprofit business can provide for the community through venues they have available. Investing money and resources into a building that can be used for community gatherings, for instance, can be profitable for the company as well as provide a place for those in the community to meet, celebrate, and gather for generations to come.

Providing venues can include everything from offering a location for the local Girl Scout troop to meet, to helping individuals within the community celebrate milestones in their own lives. For example, couples looking for cost-effective places to get married may look to a nonprofit venue to save money. This can mean providing the local community center at a discounted price or helping the couple locate another place to hold their ceremony.

Having the ability to provide a location for these events ties the business even closer to the community. Every time someone thinks about their special day, or the place they always went for community gatherings, they’ll think about the organization who provided the services and venue. 

It is important for nonprofits partnering with local individuals to be sure they are always properly insured, especially if an event is being held at a private residence. Organizations need to educate themselves on business insurance types to be sure that they are completely covered, no matter who they partner with. The last thing any small nonprofit needs is to find themselves underinsured when dealing with others within the community. Having this forethought and sense of responsibility will only provide further confidence in the organization.

Using Your Land or Property for the Community

Organizations can also use their own venues to help bring the community even closer. If there are a number of refugee families in the area, for instance, providing a place for them to get help with food and connect with their neighbors can be crucial to thriving within the community. Knowing they can approach the community center or a nonprofit for help can foster a sense of community, even when they are far from home.

This does not just include physical buildings but also pieces of property that can provide value to individuals in the area. An organization may have access to a piece of land where a community garden can be planted. In many areas where these have been implemented, it can help alleviate the financial stress of buying healthy food. Other benefits of a community garden include connecting people within the community together, improving property values in the area, and providing individuals with a sense of purpose.

Any land or property at a nonprofit’s disposal can be used in other ways as well. Both public places such as parks and private land may be used for other community gatherings, parties, and even help put local businesses and art on display. A nonprofit with close ties to the community can donate land use, or charge for access to land for reunions, backyard style weddings and other community events. Whatever way the land can be used to help the community at large will help the nonprofit in the eyes of those living in the area.

Partnering With Local Businesses

Using your resources is a great way to unite your business with the people and environment around it. Partnering with other local businesses can be helpful in solidifying your roots within the community as well.

A great example of this is finding local businesses to sponsor events. For instance, the local chapter of the Susan G. Komen Foundation may search for local businesses to sponsor their annual breast cancer walk. Or maybe an organization focused on helping veterans may partner with local veteran-owned businesses to provide items for a gathering or help sponsor an event.

No matter how an organization decides to plant itself, doing so is important for success. As mentioned before, 68% of consumers believe giving back to the community is important when it comes to whether or not they will support a business. Without community ties, it is almost impossible to excel.

Tim Esterdahl

Tim Esterdahl is the editor of IFCS blog. He is a married father of three and enjoys golf in his spare time.
Tim Esterdahl

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Thank you so much to @ChristianBros Highlands Ranch, Arapahoe Road, and Ken Caryl for helping our clients last weekend, they took care of so many ailing hearts and sick vehicles. Though the hope they gave, lives were changed. We so appreciate your support of IFCS year-round!

Sarah &Javon, Arapahoe Community College Dean of Students sharing excitement for the Food Bank. We visited last week to learn more about the school's programs for students in need and to explore opportunities for collaboration.

Thank you to Rotary Club of Highlands Ranch for their continuous support of our Hunger Alleviation Programs. We are proud to partner with them. Thank you for being a Gold Sponsor of the October 26th Boo-athon Halloween Bowling event. https://www.youtube.com/watch?v=a73gFR5PoDo#action=share

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