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Can Not Being on Facebook Hurt Your Job Search?

These days it seems like just about everyone is on Facebook. Local and big businesses use Facebook to interact with and attract customers. Individuals from all age groups all over the world have profiles on the site. Some people have even created Facebook pages for their pets (which is against Facebook’s Terms of Service, by the way).

Of course, the reality is that not everyone is on Facebook. Millions of people don’t have accounts, but at this point in society it’s actually more likely that someone does than doesn’t. If you’re one of the people who chooses not to create a Facebook profile, many people will think it’s odd. And if a potential employer can’t find you on Facebook, could it hurt your job search?

Could you face job discrimination just because you aren’t on Facebook? Maybe so.

A Look at the Numbers
Studies show that 81% of people ages 18- to 29-years old have a Facebook profile, and the percentage is even higher among people who are attending college. In addition, 90% of job recruiters check the Facebook pages of potential hires. If you’re a young person trying to get a job, and you don’t have a Facebook page, it’s more than likely that employers will realize you don’t have one, and it will make you stand apart from the majority of the other applicants. Whether it’s fair or not, you’ll be viewed as “different” or “abnormal” when compared to your peers.

First Impressions
Being different usually isn’t a bad thing. When looking for a job, differences are what can help you convince an employer that you’re better for the job than all the other applicants. The lack of a Facebook presence, however, can give many different impressions. It could make you seem anti-social; it could appear that you try to rebel against societal norms. It could also make employers wonder if you deleted your profile prior to your job search because you knew its content would have given a bad impression to any potential employers who saw it.

Even if employers don’t jump to any of these conclusions, they’ll still wonder why you’re not on Facebook, and they may ask you about it in an interview.

Social Interaction and Privacy
Since you may need to explain, what are your reasons for not being on Facebook? Some people think they don’t have time for it. Some might think they have good enough relationships with their friends and families offline, and they prefer other forms of interaction. Some people have privacy concerns. If an employer views the Facebook profiles of other applicants, they may feel they have more information to base their decision off of. They may feel more comfortable giving the job to someone they’re sure can act responsibly on social media, and they may not even give you the chance to explain.

Can It Help?
On the other hand, some companies may view your concern for privacy as an excellent trait. Some would rather hire someone who doesn’t participate online because they’ll have no worries about them leaking information or their actions reflecting badly on the company. Are you better off with no profile, or should you create one, even if you rarely use it?

This and many other educational articles helping web professionals understand the challenges of the web and how to promote business concepts online have been prepared for you by Travis Lee thanks to SEOMap – the keyword strategy experts.

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